Down 150+ lbs and 7 sizes
"I hit a plateau and I'm so glad I joined. The weight is coming off again, my energy is up, and my whole mindset around this has changed."
Amanda · Fit Woman Formula coaching
30 Days of Free Coaching for Women Over 40 Who Are Done Starting Over
Lose weight, rebuild your energy, and feel more confident in your body, with coaching that goes beyond food and workouts to help you change the patterns that keep you starting over.
Explore the 30-Day Reset
Ready to work together? Apply for Coaching
Real women. Real progress.
Weight loss matters. So do feeling stronger, having more energy, and feeling more confident in your everyday life. Here are some of the women we've coached.
Down 30+ lbs and 4 sizes
"I have two young boys and I'd tried everything, Beachbody, keto, all the diets. Nothing worked. This actually feels easy."
Brittany · Fit Woman Formula coaching
Down 150+ lbs and 6 sizes
"I'm so grateful I found this. It's exactly what I needed, and it has honestly changed my life."
Susan · Fit Woman Formula coaching
These stories reflect longer-term coaching, not 30-day Reset outcomes.
Find your starting point
Start with 30 days of coaching, explore support built around GLP-1 use, or apply directly for Signature Coaching. You don't need to complete a 30-day program first.
Start with 30 days
The Metabolic Momentum Reset
A reset, not another all-or-nothing challenge. Get 30 days of free coaching to start losing weight, rebuild your energy, and put a realistic approach to food, movement, and consistency into practice.
Explore the 30-Day Reset- Access to the Fit Woman Formula app
- A plan built around your starting point and schedule
- Weekly 1 on 1 Zoom check-ins
- Text access to your coach
- Team support
GLP-1 support
GLP-1 Momentum Method
Everything included in the 30-Day Reset, designed specifically for women on a GLP-1 (or recently off one). Get 30 days of free coaching around food, strength, energy, and consistency, so your progress goes beyond the number on the scale.
Explore GLP-1 Coaching
Ready to work together?
Apply for Coaching
Signature Coaching
Lose weight, rebuild your energy, and feel more confident in your clothes, with coaching that goes beyond food and workouts.
We help you work on the habits, expectations, and all-or-nothing thinking that keep getting in the way, alongside a practical approach to nutrition and exercise.
Apply to discuss your goals with Coach Jonathan and find the coaching approach that fits. For women with or without GLP-1 use. No 30-day program required first.
Food and workouts matter. They aren't the whole picture.
A plan can tell you what to eat and which workouts to do. But what happens when you're exhausted, the scale doesn't move, or one meal turns into "I've blown it, so I might as well start again Monday"?
That's where the coaching needs to go deeper. We work on nutrition and movement, and on the expectations, habits, and all-or-nothing thinking that can make following through so difficult.
01
Flexible food and practical movement
Build eating habits and an exercise routine around your starting point, your schedule, and what you can realistically repeat. The goal is progress without turning your life into a diet or living in the gym.
02
Coaching through the moments that derail you
We help you work through the "I've ruined it" conversation after an imperfect meal, the urge to give up when the scale stalls, and the pressure to do everything perfectly. Coaching means helping you choose your next step, not just handing you more rules.
03
Gradual progress that builds confidence
We start where you are and build from there. You practice manageable habits, review what's working, and adjust with your coach, so progress doesn't depend on having a perfect week.
The goal isn't to become perfect at following a plan. It's to become more confident in how you take care of yourself, even when life isn't perfect.
I know what it's like to keep looking for something that works.
For a big part of my life, I was close to 90 pounds overweight. I tried the diets, the extreme workouts, and the Monday restarts, and made plenty of mistakes along the way.
That experience shapes how I coach today. Food and exercise matter, but a plan doesn't help much if it leaves you stuck in the same cycle of going all in, getting overwhelmed, and starting over.
My work with women goes beyond handing over a plan. We look at what makes following through difficult, build habits around real life, and work on how you respond when things don't go perfectly.
When I talk about "You 2.0," I don't mean becoming someone else. I mean feeling stronger, more confident in your clothes, and more capable of taking care of yourself, without your weight taking up so much of your life.
10+ years coaching women | 12+ certifications | Husband and dad of two girls
Why offer 30 days of free coaching?
Because trust should be earned, not assumed.
If you've been promised results before and left with another plan you couldn't make work, it makes sense to be skeptical. We want to give you the opportunity to experience real coaching, ask questions, and see how we work before deciding whether you want to continue with us.
The 30-day Reset and GLP-1 Momentum Method are our way of helping close that trust gap. You can experience our coaching through either introduction, or apply directly for Signature Coaching if you're ready to discuss working together.
Helpful Resources
Listen, learn, or explore a focused resource for a specific challenge.
The Fit Woman Formula Podcast
Conversations about weight loss, energy, confidence, and the patterns that keep you starting over, with practical ways to move forward.
Listen to the Podcast
The 3 PM Fix
A focused digital resource to help you understand your afternoon slump and build a more consistent routine around food and energy.
Explore the 3 PM Fix
The GLP-1 Plateau Protocol
A focused digital resource for women on a GLP-1 who want to review the food, strength, and everyday habits supporting their progress.
Explore the Plateau ProtocolCommon questions
Still have a question? Send us a message.
Women over 40 who want a supported starting point for weight loss, energy, and a more consistent routine. It's a chance to put the approach into practice with coaching, rather than trying another all-or-nothing challenge on your own. Visit the Reset page for full program details and how enrollment works.
No. We coach nutrition and exercise, but we also help you work on the habits, expectations, and responses to setbacks that affect whether you can keep going. That might mean adjusting an unrealistic routine, working through all-or-nothing thinking, or choosing your next step after an imperfect day.
Yes. You don't need to complete a 30-day program first. Apply, then book a Zoom conversation with Coach Jonathan to discuss your goals, what's been getting in the way, and the coaching approach that makes sense for you. The same application serves women with or without GLP-1 use.
Yes. Explore the GLP-1 Momentum Method for a 30-day introduction, or apply for Signature Coaching if you'd like to discuss working together directly. We provide coaching and education around nutrition, strength, habits, and consistency. Medication decisions stay with your prescribing clinician.
You'll have access to the Fit Woman Formula app, coaching check-ins, and support putting your plan into practice. The exact schedule and support are explained on the relevant program page or during your coaching conversation, so you know what's included before enrolling.
You don't need another perfect Monday.
You need a way forward that doesn't fall apart after an imperfect day. Experience our approach through 30 days of coaching, or apply directly to discuss working together.